Formerly | BuzzFeed Laboratories (2006–2016) |
---|---|
Company type | Public |
Nasdaq: BZFD | |
ISIN | US12430A1025 |
Industry | Online media |
Founded | November 1, 2006 |
Founders | |
Headquarters | , U.S. |
Key people | |
Products |
|
Revenue | US$253 million (2023)[1] |
−US$40 million (2023)[1] | |
−US$89 million (2023)[1] | |
Total assets | US$411 million (2023)[1] |
Total equity | US$109 million (2023)[1] |
Number of employees | 925 (December 2023)[1] |
Subsidiaries | HuffPost |
Website | buzzfeed |
BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City,[2] BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Kenneth Lerer, co-founder and chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman.
Originally known for online quizzes, "listicles", and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY, animals, and business.[3][4] BuzzFeed generates revenue through native advertising, a strategy that helps increase the likelihood of viewers reading through the content of advertisements.[5]
In late 2011, BuzzFeed hired Ben Smith of Politico as editor-in-chief, to expand the site into long-form journalism and reportage under the BuzzFeed News banner.[6] After years of investment in investigative journalism, by 2021 BuzzFeed News had won the National Magazine Award,[7] the George Polk Award,[8] and the Pulitzer Prize,[9] and was nominated for the Michael Kelly Award.[7] BuzzFeed News later moved to its own domain rather than existing as a section of the main BuzzFeed website.[10] On April 20, 2023, Peretti announced that BuzzFeed would be shuttering BuzzFeed News and focusing its news efforts into HuffPost, laying off about 180 workers.[11]
A 2014 Pew Research Center survey found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of respondents, regardless of age or political affiliation.[12] The company's audience has been described as left-leaning.[13]
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