Eyegroove was a social media service headquartered in San Francisco for creating short music videos with augmented reality effects founded by Scott Snibbe and Graham McDermott. The company was established in 2013 and released the first version of its app on iOS that year. Through the app, users could create thirty second creative and lip-syncing music videos and choose musical tracks to accompany them, use different speed options (time-lapse, fast, normal, slow motion) and add time-based augmented reality filters and effects. The app's social media features included an Instagram-like feed, hashtags for creative memes, user tagging, and comment threads.
In August, 2016, Eyegroove was acquired by Facebook and its effect technology was integrated into Instagram, WhatsApp, Messenger, and Facebook.