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Google Analytics

Google Analytics
Developer(s)Google
Initial release14 November 2005 (2005-11-14)
Stable release(s) [±]
Android4.12 (Build 693797358) / 6 November 2024 (2024-11-06)[1]
PlatformWeb, Android
TypeWeb analytics
Websiteanalytics.google.com

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand.[2] Google launched the service in November 2005 after acquiring Urchin.[3][4]

As of 2019, Google Analytics is the most widely used web analytics service on the web.[5] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps.[6]

Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4.[7] GA4 is the default Google Analytics installation and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of GA4 is a natural integration with Google's BigQuery—a feature previously only available with the enterprise GA 360. This move indicates efforts by Google to integrate GA and its free users into their wider cloud offering.[8]

As of July 1, 2023, Universal Analytics ceased collecting new data, with Google Analytics 4 succeeding it as the primary analytics platform. Google had previously announced this change in March 2022. While users had the ability to use Universal Analytics up to the July 2023 deadline, no new data has been added to UA since its sunset.[9] On July 1, 2024, all users, including GA 360, will lose access to all Universal Analytics properties.[9]

  1. ^ "Google Analytics". Google Play. Retrieved November 7, 2024.
  2. ^ "Get the Power of Google Analytics: Now available in Standard or Premium, whatever your needs are Google Analytics can help". Retrieved April 8, 2012.
  3. ^ "Our history in depth". Retrieved July 16, 2012.
  4. ^ "Google Acquires Urchin Software". The New York Times. Associated Press. March 29, 2005. ISSN 0362-4331. Retrieved April 4, 2019.
  5. ^ "Usage of traffic analysis tools for websites". W3Techs. February 27, 2019. Retrieved February 27, 2019. Site frequently updated.
  6. ^ "Google Analytics for Mobile Apps | Analytics Implementation Guides and Solutions | Google Developers". Google Developers. Retrieved August 25, 2017.
  7. ^ "Add the Google Analytics tag for Google Analytics 4 properties to your site with gtag.js".
  8. ^ "GA4 BigQuery Export". support.google.com. Retrieved May 13, 2023.
  9. ^ a b "Google Analytics 4 has replaced Universal Analytics". support.google.com. Retrieved August 14, 2023.

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