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Hummer

This article is about the consumer brand. For the military vehicle, see Humvee. For other uses, see Hummer (disambiguation).

Hummer
2024 GMC Hummer EV3X SUV
Product typeSUVs
OwnerGeneral Motors
(1999–present)
Produced byGeneral Motors
CountryUnited States
Introduced1992 (1992)
MarketsWorldwide
Previous ownersAM General
Websitegmc.com/hummer-ev

Hummer (stylized in all caps) is an American brand of pickups and SUVs first marketed in 1992 when AM General began selling a civilian version of the M998 Humvee.[1] Although discontinued in 2010, Hummer returned as a model under GMC in 2020. In 1998, General Motors (GM) purchased the brand name from AM General and marketed three vehicles: the original Hummer H1, based on the military Humvee, as well as the new H2 and H3 models that were based on smaller, civilian-market GM platforms.

By 2008, Hummer's viability in the economic downturn was questioned. Rather than being transferred to the Motors Liquidation Company as part of the GM bankruptcy in 2009, the brand was retained by GM, to investigate its sale. No final deal was made, and in 2010, Hummer dealerships began shutting down.[2][3][4]

The nameplate returned to the marketplace for the 2022 model year, not as a separate make brand but as electric pickup truck and SUV models sold under the GMC brand as the "GMC Hummer EV".[5][6] The pre-production versions of the EV began November 2021 after a $2.2 billion investment to build a variety of all-electric vehicles in GM's Detroit-Hamtramck assembly plant.[7]

  1. ^ "Marketing: AM General". Forbes. 170. 2002. Retrieved December 7, 2017. 1992: AM General creates the first civilian version of the truck, the $100,000 HUMMER. Arnold Schwarzenegger is among the first buyers.
  2. ^ Ramzy, Austin (February 25, 2010). "A Deal Sours, and the Hummer Bites the Dust". Time. Archived from the original on February 28, 2010. Retrieved April 6, 2015.
  3. ^ Meenan, Jim (April 17, 2010). "Hummer's days are dwindling: Sale unlikely; dealerships begin process of winding down". South Bend Tribune. Retrieved February 28, 2010.[dead link‍]
  4. ^ Bunkley, Nick (February 24, 2010). "G.M. to Close Hummer After Sale Fails". The New York Times. Archived from the original on December 10, 2020. Retrieved April 10, 2022.
  5. ^ Atiyeh, Clifford (January 10, 2020). "Hummer Reportedly Coming Back in 2022 as Electric GMC Pickup". Car and Driver. Archived from the original on April 10, 2022. Retrieved April 10, 2022.
  6. ^ "GMC Pressroom – United States – 2022 GMC HUMMER EV Pickup" (Press release). GMC Pressroom. November 23, 2021. Archived from the original on April 11, 2022. Retrieved April 10, 2022.
  7. ^ Wayland, Michael (November 17, 2021). "GM stock hits record high as automaker celebrates Hummer EV production". CNBC. Archived from the original on September 25, 2022. Retrieved December 11, 2021.

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