IGTV

IGTV, short for Instagram TV, was a video application by Instagram for Android and iOS smartphones. It allowed for longer videos compared to Instagram feeds. IGTV was available as a stand-alone app, though basic functionality was also available within the Instagram app and website. The service was launched and introduced by former Instagram CEO Kevin Systrom in a live event in San Francisco on June 20, 2018, featuring creators such as Lele Pons. On March 1, 2022, Instagram's parent company, Meta, announced the shutdown of IGTV, due to their focus on Instagram Reels. The app was removed from app stores in mid-March, and all IGTV videos were then merged into the Instagram app.