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Message

For other uses, see Message (disambiguation).
Not to be confused with Massage or Messuage.
Geheime Korrespondenz (secret correspondence), by Carl von Bergen
A headstone message in the Jerusalem British World War I Cemetery on Mount Scopus

A message is a discrete unit of communication intended by the source for consumption by some recipient or group of recipients. A message may be delivered by various means, including courier, telegraphy, or an electronic bus. A message can be the content of a broadcast. An interactive exchange of messages forms a conversation.[1] The consumption of the message relies on how the recipient interprets the message, there are times where the recipient contradicts the intention of the message which results in a boomerang effect. [2] Message fatigue is another outcome recipients can obtain if a message is conveyed too much by the source. [3]

One example of a message is a press release, which may vary from a brief report or statement released by a public agency to commercial publicity material. [4] Another example of a message is how they are portrayed to a consumer via an advertisement.

  1. ^ Carney, Dan (2009-04-08). "Dashboards meet the 21st century". msnbc.com. Archived from the original on November 27, 2019. Retrieved 2019-11-05.
  2. ^ Zhao, Xinyan; Fink, Edward L. (2021). "Proattitudinal versus counterattitudinal messages: Message discrepancy, reactance, and the boomerang effect". Communication Monographs. 88 (3): 286–305. doi:10.1080/03637751.2020.1813317. Retrieved 2024-05-24.
  3. ^ So, Jiyeon; Kim, Soela; Cohen, Heather (2017). "Message fatigue: Conceptual definition, operationalization, and correlates". Communication Monographs. 84: 5–29. doi:10.1080/03637751.2016.1250429. Retrieved 2024-05-24.
  4. ^ Tsai, Wan-Hsiu (Sunny); Lancaster, Alyse R. (2012). "Message Strategies in Direct-to-Consumer Pharmaceutical Advertising: A Content Analysis Using Taylor's Six-Segment Message Strategy Wheel". Health Marketing Quarterly. 29 (3): 239–255. doi:10.1080/07359683.2012.705708. PMID 22905945. Retrieved 2024-05-24.

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