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Presales is a process or a set of activities/sales normally carried out before a customer is acquired, though sometimes presales also extends into the period the product or service is delivered to the customer.

There are many job titles associated with presales which largely overlap in responsibilities, e.g. Sales Engineer, Solution Engineer, Presales Engineer, Solution Consultant, Solution Architect and more.^[1]^[2]

^ Janmohamed, Aaron (2022-04-05). "The Many Names for Presales". Consensus. Retrieved 2024-04-06.
^ "The Confusing Job Titles for Engineers in Pre Sales | We The Sales Engineers". 2022-09-09. Retrieved 2024-04-06.