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2016 MTV Video Music Awards

2016 MTV Video Music Awards
DateSunday, August 28, 2016 (2016-08-28) at 9:00–11:54pm EDT
VenueMadison Square Garden (Midtown Manhattan, Manhattan, New York City)
CountryUnited States
Most awardsBeyoncé (8)
Websitewww.mtv.com/vma
Television/radio coverage
Network
Produced byGarrett English
Jesse Ignjatovic
Directed byHamish Hamilton
← 2015 · MTV Video Music Awards · 2017 →

The 2016 MTV Video Music Awards were held on Sunday night, August 28, 2016 at 9:00–11:54pm EDT[1] at Madison Square Garden in Midtown Manhattan, Manhattan, New York City.[2] Adele's "Hello" was the most nominated video with seven categories. This marked the 33rd edition of the live broadcast. Beyoncé led all winners with eight awards. Rihanna received the Michael Jackson Video Vanguard Award after performing several medley numbers during the ceremony.[3] Britney Spears marked her first performance at the awards show since the heavily criticized 2007 show nine years prior.[4] Beyoncé won eight awards to bring her career total of wins to 25 VMAs, overtaking Madonna's previous record of 20 awards, making her the artist with the most wins in the history of the award show.[5][6]

The ceremony was shown on multiple Viacom cable networks and through smart TV and mobile devices which allow access to MTV's TV Everywhere-authenticated live stream within their app (dependent upon provider), along with MTV's website and Facebook Live.[7]

Compared to the previous year's show which had a lesser amount of Viacom networks simulcasting the ceremony, the 2016 ceremony's numbers showed a 35% drop across the measured networks carrying the ceremony, making it the lowest rated ceremony in MTV's 32-year history beating out 1996 and 2015, totalling a cumulative 6.5 million viewers (being later beaten by the 2017 edition), though the network also claimed substantial additional streaming viewership across MTV apps and Facebook Live.[8] 3.3 million viewers saw the show via MTV.[9]

  1. ^ "Mark Your Calendars — The 2016 VMAs Will Air On …". MTV News. October 21, 2015. Archived from the original on October 22, 2015. Retrieved February 3, 2016.
  2. ^ Greenwald, Morgan (April 21, 2016). "MTV VMAs to Be Held at Madison Square Garden for the First Time". Billboard. Retrieved April 21, 2016.
  3. ^ "Rihanna Is Your 2016 VMA Video Vanguard". MTV News. August 11, 2016. Archived from the original on July 27, 2016. Retrieved August 11, 2016.
  4. ^ "Britney Spears is Ready to Make History at the VMAs". HuffPost. 16 August 2016.
  5. ^ "MTV VMAs 2016: the MTV Video Music Awards – as it happened". Guardian. 29 August 2016. Retrieved 29 August 2016.
  6. ^ "Britney can't come close to matching Beyoncé's fire at MTV VMAs". Los Angeles Times. 29 August 2016. Retrieved 29 August 2016.
  7. ^ "MTV Video Music Awards: How to Watch Online". 28 August 2016.
  8. ^ O'Conell, Michael (August 29, 2016). "MTV VMAs Ratings Drop Again, Draw 6.5 Million Viewers Across Nets. The highest peaks of rating were during the three presentations of Rihanna and Britney Spears". Billboard. Retrieved August 29, 2016.
  9. ^ "MTV Considers VMA Changes Because of Audience Shift". Billboard. August 30, 2016. Retrieved August 30, 2016.

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