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2021 MTV Video Music Awards

2021 MTV Video Music Awards
DateSunday, September 12, 2021
VenueBarclays Center, Brooklyn, New York City
CountryUnited States
Hosted byDoja Cat
Most awards
Most nominationsJustin Bieber (9)
Websitemtv.com/vma
Television/radio coverage
Network
Produced byBruce Gillmer
Jesse Ignjatovic
Directed byJoe DeMaio
← 2020 · MTV Video Music Awards · 2022 →

The 2021 MTV Video Music Awards were held on September 12, 2021, at the Barclays Center in Brooklyn, New York City. This marked the first time in eight years that the venue hosted the show.[1][2] The show was hosted by hip-hop rapper and singer Doja Cat.[3] It was the first time in history a Video of the Year nominee hosted the ceremony the same year.[4]

The ceremony was simulcast on The CW, a free over-the-air broadcaster, with Mountain and Pacific time zones airing it live and others delayed for primetime, and on various ViacomCBS networks and platforms.[5] Lil Nas X, Olivia Rodrigo and BTS were the most awarded artists of the night with three awards each, followed by Billie Eilish, and Justin Bieber with two each; the latter was also the most nominated artist with nine nominations. Beyoncé extended her lead as the most-awarded artist in the show's history, collecting her 29th trophy. Her daughter Blue Ivy Carter also became the youngest winner in the show's history.[6]

On August 1, a new iteration of the MTV Video Music Awards "moon person" trophy was unveiled at NASA's Kennedy Space Center Visitor Complex, in honor of MTV's 40th anniversary. Designed by Kehinde Wiley, it features vines and flowers symbolizing "the ethnic histories that surround America", with the network stating that "each intertwined vine or leaf" holds a "different historical relevance, such as the seeds from African slaves, that are woven into the American tapestry".[7][8]

MTV collaborated with 9/11 Day for a week of activities to "promote awareness and positive action" in honor of the 20th anniversary of the September 11 attacks, which fell on the eve of the ceremony.[1][9]

The show received 3.7 million viewers across all networks,[10] including 900,000 viewers on MTV, representing a 31% drop from last year's 1.3 million. However, the show garnered 38 million interactions across all U.S. platforms, beating the Super Bowl for the first time and becoming 2021's top telecast in social media buzz. Internationally, the VMAs increased 43% in Brazil and 25% in the U.K.[11][12][13]

  1. ^ a b Grein, Paul (June 8, 2021). "2021 MTV Video Music Awards Will Return to New York City: Here's the Date". Billboard. Retrieved July 26, 2021.
  2. ^ Curto, Justin (June 8, 2021). "The VMAs Will Finally Take Place at Barclays Center This September". Vulture. Retrieved July 26, 2021.
  3. ^ Bloom, Madison (August 25, 2021). "Doja Cat to Host MTV VMAs 2021". Pitchfork. Retrieved August 26, 2021.
  4. ^ Grein, Paul (August 25, 2021). "Doja Cat to Host 2021 MTV Video Music Awards". Billboard. Retrieved August 26, 2021.
  5. ^ "MTV's 2021 Video Music Awards to Simulcast on the CW for Second Consecutive Year". August 9, 2021.
  6. ^ "Beyoncé and Jay-Z's 9-Year-Old Daughter Becomes Youngest-Ever VMA Winner".
  7. ^ Bloom, Madison (August 1, 2021). "Kehinde Wiley Designs New MTV VMAs Moon Person Trophy". Pitchfork. Retrieved August 9, 2021.
  8. ^ Kreps, Daniel (August 1, 2021). "MTV Reveals New Moon Person Statue to Mark 40th Anniversary". Rolling Stone. Retrieved August 11, 2021.
  9. ^ Mier, Tomás (June 8, 2021). "MTV Video Music Awards Will Honor 9/11 Victims for 20th Anniversary as It Returns to New York City". People. Retrieved July 26, 2021.
  10. ^ Rice, Lynette (August 29, 2022). "MTV Video Music Awards Ratings Up 3 Percent From Last Year". Deadline. Retrieved August 30, 2022.
  11. ^ "2021 VMAs Drum Up Gains In Audience Reach, ViacomCBS Reports". Billboard. Retrieved September 15, 2021.
  12. ^ "MTV's Video Music Awards Scored Less Than a Million Viewers on MTV, Down 31%, And Not Much More Anywhere Else". Showbiz411. September 14, 2021. Retrieved September 15, 2021.
  13. ^ Hartmann, Graham (September 15, 2021). "2021 MTV VMAs Gets Lowest Ratings in History, But Was a Social Media Smash". Loudwire. Retrieved September 15, 2021.

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