A 99 Flake, 99 or ninety-nine[1] is an ice cream cone with a Cadbury Flake inserted in the ice cream. The term can also refer to the half-sized Cadbury-produced Flake bar, itself specially made for such ice cream cones, and to a wrapped product marketed by Cadbury “for ice cream and culinary use”.
Created at the Cadbury's factory in Birmingham, England, the flake was originally designed to be a cuboid and to fit into a wafer.[2] By 1930, Cadbury's was selling half-length Flake "99s" specifically for serving in an ice cream cone.[3]
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