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AKPD Message and Media

AKPD Message and Media is an American political and media consulting firm catering to Democratic candidates and related causes. Formerly Axelrod and Associates, it is named after its four original partners: David Axelrod, John Kupper, David Plouffe, and John Del Cecato.

All four partners were staff members on Barack Obama's 2008 presidential campaign, with Plouffe serving as campaign manager, Axelrod as senior strategist, and Del Cecato as media advisor. Axelrod, who is personally close to Obama, left AKPD to serve as senior advisor to the president in the Obama administration and sold the firm to Kupper, Del Cecato and Larry Grisolano.

AKPD's advertising and strategy have been widely credited for significantly altering elections in their clients favor.[1] Time praised one of their most talked-about ads, "Dante", as "The Ad that Won the New York Mayor's Race" for Bill de Blasio.[2]

AKPD's offices are located in Chicago, Washington DC, and New York where it has recently expanded its presence by partnering with Bully Pulpit Interactive and Analytics Media Group.[3] According to OpenSecrets, AKPD was the 37th-ranked campaign vendor of the 2018 election cycle, receiving nearly $23.3 million from federal campaigns and political committees.[4]

  1. ^ Walker, Hunter (November 6, 2013). "Branding Bill De Blasio: The Message Machine That Made NYC's Next Mayor". Talking Points Memo.
  2. ^ Gray, Eliza (September 11, 2013). "The Ad That Won the New York Mayor's Race". Time.
  3. ^ "One Year After Helping Re-Elect President Obama, Political Firms Expand Presence in New York | Bully Pulpit Interactive". Archived from the original on 2014-05-14. Retrieved 2014-05-13.
  4. ^ "Top Vendors - OpenSecrets". OpenSecrets. OpenSecrets. Retrieved January 2, 2020.

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