 The logo of Comcast from late 2006 to 2013 | |
 NBCUniversal logo since 2011 | |
 Alternate NBCUniversal logo, created after the company's takeover and featuring Comcast's updated NBC peacock logo to promote its ownership | |
| Initiator | Comcast |
|---|---|
| Target | NBC Universal from GE |
| Type |
|
| Cost | US$13.75 billion[1] |
| Initiated | December 3, 2009 |
| Completed |
|
| Resulting entity | NBCUniversal |
On December 3, 2009, telecommunications company Comcast announced its intent to acquire mass media company NBC Universal from General Electric (GE). The acquisition was subject to scrutiny from activists and government officials; their concerns primarily surrounded the potential effects of the vertical integration that the acquisition could create, as Comcast is also heavily involved in cable television and internet services in many media markets.[2] The deal went through on January 28, 2011, resulting in Comcast owning 51% of the company until March 19, 2013, when GE divested its stake to give Comcast sole ownership. Through this acquisition, Comcast gained ownership of the National Broadcasting Company (NBC), the film studio Universal Pictures, cable channels such as Syfy, CNBC and MSNBC, and Universal Parks & Resorts, among other assets owned by NBC Universal. It has also integrated its own cable channels – including E! and Golf Channel – into NBC Universal. As a result of the acquisition, NBC Universal slightly changed its name to "NBCUniversal", rendered in camel case, to indicate the integration between NBC and Universal Studios.[3]
- ^ Cite error: The named reference
nytimeswas invoked but never defined (see the help page). - ^ Tim Barwell (October 3, 2009). "Comcast, NBC Deal Faces Financial, Legal Obstacles, WSJ Reports". Bloomberg. Retrieved April 6, 2011.
- ^ Stelter, Brian (January 27, 2011). "Lost in the Comcast Takeover? A Logo's Peacock". Media Decoder Blog. The New York Times. Retrieved February 25, 2019.