Back Рекламна мрежа Bulgarian شبکه تبلیغاتی Persian Régie publicitaire French רשת פרסום HE Advertentienetwerk Dutch Рекламная сеть Russian Рекламна мережа Ukrainian Mạng quảng cáo trực tuyến Vietnamese 网络广告代理商 Chinese
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers (ad serving), which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.