Back تسويق زراعي Arabic Агромаркетинг Bulgarian Agrarmarketing German Comercialización agrícola Spanish Commercialisation des produits agricoles French कृषि विपणन Hindi Գյուղատնտեսական շուկայավարում Armenian Ahịa ọrụ ugbo IG 農業マーケティング Japanese कृषी विपणन Marathi
Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers. Numerous interconnected activities are involved in doing this, such as planning production, growing and harvesting, grading, packing and packaging, transport, storage, agro- and food processing, provision of market information, distribution, advertising and sale. Effectively, the term encompasses the entire range of supply chain operations for agricultural products, whether conducted through ad hoc sales or through a more integrated chain, such as one involving contract farming.