The American Customer Satisfaction Index (ACSI) is an economic indicator that measures the satisfaction of consumers across the U.S. economy. It is produced by the American Customer Satisfaction Index (ACSI LLC) based in Ann Arbor, Michigan.
The ACSI interviews about 350,000 customers annually and asks about their satisfaction with the goods and services they have purchased and consumed. Respondents are screened to ensure inclusion of actual customers of a wide range of business-to-consumer products and services, including durable goods, services, non-durable goods, local government services, federal government services, and so forth. Customer satisfaction (ACSI) scores are released monthly throughout each calendar year. ACSI data is used by researchers,[1] corporations,[2][3] government agencies,[4] market analysts and investors,[5] industry trade associations, and consumers.
- ^ Luo, Xueming and C.B. Bhattacharya. (2006) "Corporate Social Responsibility, Customer Satisfaction, and Market Value." Journal of Marketing, Vol. 70, 1-18
- ^ "No Fooling – Papa John’s Ushers in April with Tasty New Menu Items."
- ^ "ACSI Corporate Subscribers."
- ^ "GSA.gov Nets All Time High for Customer Satisfaction."
- ^ Brush, Michael. "Happy customers, good stocks," Archived 2011-07-14 at the Wayback Machine MSN Money.