Animal Planet

Animal Planet

Logo used since October 14, 2018
Country	United States
Broadcast area	Nationwide
Headquarters	230 Park Avenue South New York City, New York, U.S.
Programming
Language(s)	English
Picture format	1080i HDTV (downscaled to 480i letterboxed for the SDTV feed)
Ownership
Owner	Warner Bros. Discovery
Parent	Warner Bros. Discovery Networks
Sister channels	List Adult Swim American Heroes Channel Boomerang Cartoon Network Cartoonito Cinemax CNN Cooking Channel Destination America Discovery Channel Discovery en Español Discovery Family Discovery Familia Discovery Life Food Network HBO HGTV HLN Investigation Discovery Magnolia Network Motor Trend Oprah Winfrey Network Science Channel TBS TLC TNT Travel Channel TruTV Turner Classic Movies
History
Launched	June 1, 1996; 28 years ago (1996-06-01)
Links
Website	www.animalplanet.com
Availability
Streaming media
Affiliated Streaming Service	Max

Animal Planet (stylized in all lowercase since 2018) is an American multinational pay television channel, and associated AnimalPlanet.com^[1] website content, owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. First established on June 1, 1996,^[2] the channel is primarily devoted to series and documentaries about wild animals and domestic pets.^[3]

The channel was originally a joint venture with BBC Worldwide, and primarily focused on nature documentaries surrounding wildlife, targeting a family audience. In 2008, Animal Planet rebranded with a more mature programming direction, with a greater emphasis on aggressive and predatory portrayals of animals, as well as an increase in reality series following personalities involved in animal-related occupations and investigations. Animal Planet rebranded again in October 2018, pivoting away from its more aggressive branding.

As of November 2023^[update], Animal Planet is available to approximately 70,000,000 pay television households in the United States-down from its 2011 peak of 98,000,000 households.^[4] Discovery has also established or licensed international versions of the channel in various regions.