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The Apple community consists of the users, media, and third party companies interested in Apple Inc. and its products. They discuss rumors, future products, news stories, and support of Apple's products. Apple has a devoted following, especially for the Apple II, Mac, iPod, iPhone, and luminary staff members. The personal computer revolution, mixed with Apple's vertical integration of its products and services,[1] has increased popularity. Apple's corporate policy of extreme secrecy about future products intensify interest in the company's activities.
- ^ Lyons, Daniel (January 28, 2010). "Going Vertical: Apple returns to an old—and potentially lucrative—way of doing business". The Daily Beast. Newsweek. Archived from the original on March 20, 2012. Retrieved March 29, 2012.