 | |
| Named after | 100% of time on 20% Projects |
|---|---|
Key people | Bradley Horowitz, Gabor Cselle |
Parent organization | |
| Website | area120 |
Area 120 is Google's in-house incubator in which employees work on 20% Project product ideas. It has helped develop Gmail, AdSense, Google News, and Google Cardboard.[1]
The Area 120 division was created by Sundar Pichai in March 2016 and has since spawned over 50 projects.[1][2] The objective for the Area 120 program is to incubate products that "graduate" back to Google.[1]
In November 2021, the division was reorganized under a new division called Google Labs (unrelated to the defunct service of the same name).[3]
Area 120 was significantly reduced as part of Google's January 2023 layoffs.[4]
- ^ a b c McCracken, Harry (December 3, 2018). "An exclusive look inside Google's in-house incubator Area 120". Fast Company. Retrieved September 18, 2021.
- ^ "Google Unveils Advr, An Experimental Area 120 Project for Advertising in VR". Customer Experience Magazine. June 30, 2017. Retrieved September 18, 2021.
- ^ Perez, Sarah (November 11, 2021). "Google reorg moves AR, VR, Starline and Area 120 into new 'Labs' team". TechCrunch. Archived from the original on November 11, 2021. Retrieved November 14, 2021.
- ^ Wiggers, Kyle (January 21, 2023). "Area 120, Google's in-house incubator, severely impacted by Alphabet mass layoffs". TechCrunch. Archived from the original on January 23, 2023. Retrieved January 23, 2023.