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AstroTurf

This article is about the artificial grass. For the marketing and political campaigning practice, see Astroturfing.
AstroTurf
Company typeSubsidiary
Founded1964 (1964)
Headquarters
Dalton, Georgia
,
United States
Key people
  • Heard Smith (CEO)
  • Philip Snider (COO)
OwnerEquistone Partners Europe
ParentSportGroup
WebsiteAstroTurf.com
Footnotes / references
[1]

AstroTurf is an American subsidiary of SportGroup that produces artificial turf for playing surfaces in sports. The original AstroTurf product was a short-pile synthetic turf invented in 1965 by Monsanto.[2] Since the early 2000s, AstroTurf has marketed taller pile systems that use infill materials to better replicate natural turf.[3] In 2016, AstroTurf became a subsidiary of German-based SportGroup, a family of sports surfacing companies, which itself is owned by the investment firm Equistone Partners Europe.[1][4]

  1. ^ a b "Ownership". AstroTurf. 19 April 2016. Archived from the original on 23 September 2020. Retrieved 9 February 2019.
  2. ^ Faria, James M. and Wright, Robert T. (1965) "Monofilament ribbon pile product" U.S. patent 3,332,828 assigned to Monsanto
  3. ^ "History". AstroTurf. 2016-05-16. Archived from the original on 2017-06-06. Retrieved 2017-05-30.
  4. ^ "AstroTurf Sale to SportGroup Finalized". AstroTurf. 2016-08-20. Archived from the original on 2017-08-01. Retrieved 2017-05-30.

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