 | |
Type of site | Internet radio, on-demand music |
|---|---|
| Available in | English |
| Area served | United States |
| Owner | Apple Inc. |
| URL | beatsmusic.com (archived on Wayback) |
| Registration | Required |
| Launched | January 21, 2014 |
| Current status | Discontinued on November 30, 2015; replaced by Apple Music |
Beats Music was a subscription-based music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithmic personalization with curated music suggestions.
Development began in 2012 under the codename "Daisy." The service built upon Beats' line of consumer electronics as well as its 2012 acquisition of MOG, a former music streaming platform. The service was launched in the United States on January 21, 2014.
Beats Music was acquired by Apple Inc. as part of its purchase of Beats Electronics in May 2014. Beats Music stopped accepting new subscriptions when Apple Music launched on June 30, 2015, and all subscribers were eventually moved to the new service. Beats Music was then discontinued on November 30, 2015.[1]
- ^ "Apple to Bury Beats Music on Nov. 30". Billboard. Retrieved July 11, 2016.