Breakfast television

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Breakfast television" – news · newspapers · books · scholar · JSTOR (May 2010) (Learn how and when to remove this message) This article includes a list of general references, but it lacks sufficient corresponding inline citations. Please help to improve this article by introducing more precise citations. (December 2009) (Learn how and when to remove this message) (Learn how and when to remove this message)

Journalism
News Writing style (Five Ws) Ethics (code of ethics) Culture Objectivity News values Attribution Defamation Sensationalism Editorial independence Journalism school Index of journalism articles
Areas
Arts Business Data Entertainment Environment Fashion Medicine Music Politics Science Sports Technology Traffic Video games War Weather World
Genres
Adversarial Advocacy (Interventionism) Analytic Blogging Broadcast Churnalism Citizen Civic Collaborative Comics-based Community Data Database Digital/Online Explanatory Fact-checking Gonzo Human-interest Immersion Interpretive Investigative Multimedia Narrative New Journalism Non-profit Opinion Peace Photojournalism Press release Sensor Tabloid Underground Video Visual Watchdog
Social impact
Fake news Fourth Estate Fifth Estate Freedom of the press Infotainment Horse race journalism Media bias (False balance) Pink-slime journalism Public relations Propaganda model Yellow journalism
News media
Newspapers (Newspaper of record) Magazines TV and radio Internet News agencies Alternative media
Roles
Journalists (reporters) Columnist Blogger Editor Copy editor Meteorologist News presenter Photographer Pundit / commentator
Journalism portal Category: Journalism
v t e

Breakfast television (Europe and Australia) or morning show (Canada and the United States) is a type of news or infotainment television programme that broadcasts live in the morning (typically scheduled between 5:00 and 10:00 a.m., or if it is a local programme, as early as 4:00 a.m.). Often presented by a small team of hosts, these programmes are typically marketed towards the combined demography of people getting ready for work and school and stay-at-home adults and parents.

The first – and longest-running – national breakfast/morning show on television is Today, which set the tone for the genre and premiered on 14 January 1952 on NBC in the United States. For the next 70 years, Today was the number one morning program in the ratings for the vast majority of its run and since its start, many other television stations and television networks around the world have followed NBC's lead, copying that program's successful format.