 | |
| Country | Canada |
|---|---|
| Broadcast area | Nationwide |
| Headquarters | 299 Queen Street West, Toronto, Ontario |
| Ownership | |
| Owner | CHUM Limited (1998–2007) CTVglobemedia (CTV Limited) (2007–2011) BCE Inc. (2011–present) |
| Parent | Bell Media (Branding licensed from Knight Enterprises from 2016 to 2019) |
| Sister channels | CTV CTV Drama Channel CTV Comedy Channel CTV Sci-Fi Channel |
| History | |
| Launched | October 5, 1998 |
| Former names | MuchMoreMusic (1998–2009) MuchMore (2009–2013) M3 (2013–2016) Gusto (2016-2019) |
| Links | |
| Website | ctv |
CTV Life Channel is a Canadian English language discretionary specialty channel owned by BCE Inc. through its Bell Media subsidiary. The channel primarily broadcasts factual and reality programming on lifestyle topics such as cooking, home improvement and real estate, along with scripted drama series.
The channel was established in 1998 as MuchMoreMusic, a spin-off of the youth-oriented MuchMusic, by its owner CHUM Limited, the owner of Citytv, targeting an older demographic with adult contemporary and classic music videos, along with music news programs, concert specials, and pop culture programming (usually sourced from the U.S. network VH1, which shared a similar positioning). Under Bell ownership, and following the lead of its parent network, the channel adopted a general entertainment format and began to heavily downplay music programming outside non-peak hours (similar to Much at the time). On September 1, 2016, M3 was relaunched as the new version of Gusto, acquired from Knight Enterprises.
As part of a rebranding of several Bell Media-owned specialty channels, the channel rebranded as CTV Life Channel on September 12, 2019.
Like all analogue channels prior to 2001, CTV Life Channel was required to be carried on the basic service of all digital cable providers across Canada. Due to its former status of a Category A service, this channel was, and still is, typically offered optionally at the discretion of providers.