| Charles Entertainment Cheese | |
|---|---|
| Chuck E. Cheese character | |
&sq=engine&lang=en&file=File:Chuck_E_Cheese_Walkaround_Character.jpg) The design used from 1997 to 2012 | |
| First appearance | May 17, 1977 |
| Created by | Nolan Bushnell |
| Voiced by |
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| In-universe information | |
| Full name | Charles Entertainment Cheese |
| Species |
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| Gender | Male |
| Occupation |
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| Nationality | American |
Charles Entertainment Cheese, or Chuck E. Cheese for short, is the mascot of CEC Entertainment Concepts L.P.'s Chuck E. Cheese chain of family entertainment centers (FECs)[1][2] From 1977 to 1992 he was an anthropomorphic rat, changing to a mouse in 1993.[3][4][5][6] In 2012, he was rebranded into a slimmer, Rockstar-themed version as a response to a decrease in sales during 2011.[7]
- ^ Shamisan, Jacob (June 9, 2017). "The surprising and horrifying backstory behind Charles Entertainment Cheese". Insider.
- ^ Chuck E's Middle Name, January 8, 2021, retrieved February 9, 2023
- ^ Mace, Scott (December 21, 1981). "Rat dishes up pizza, computerized entertainment". Infoworld. p. 8.
- ^ Sheff, David (1999). Game Over: How Nintendo Conquered the World. GamePress. p. 115. ISBN 978-0-9669617-0-6.
Above the receptionist's desk was the smiling face of Chuck E. Cheese, the company's mascot—a rat.
- ^ Taub, Stephen (November 30, 1983). "A Noisy Decline". Financial World. Vol. 152. pp. 40–43.
The star of the show is a feisty-looking rat named Chuck E. Cheese, who Bushnell hopes will become as big a celebrity as Mickey Mouse.
- ^ Kent, Steven L. (2000). The First Quarter: A 25-Year History of Video Games. BWD Press. p. 97. ISBN 978-0-9704755-0-3.
Bushnell called his new venture Pizza Time Theaters. He named his restaurants Chuck E. Cheese after the robotic rat mascot.
- ^ Candice Choi (July 3, 2012). "Chuck E. Cheese being replaced with hipper image". Yahoo! News. Associated Press. Archived from the original on November 22, 2019. Retrieved April 5, 2020.