Back حروب الكولا Arabic কোলা যুদ্ধ Bengali/Bangla Coca Cola vs. Pepsi Czech Cola-Krieg German Guerra de las colas Spanish جنگهای کولا Persian Guerre du cola French Perang Kola ID コーラ戦争 Japanese Cola-oorlog Dutch
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The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars.[1][2]
- ^ Kim Bhasin (January 1, 2013). "COKE VS. PEPSI: The Story Behind The Neverending 'Cola Wars'". Business Insider. Archived from the original on October 26, 2015. Retrieved November 11, 2015.
- ^ "1975: Cola wars heat up with launch of Pepsi Challenge". The Drum. Archived from the original on 2020-11-27. Retrieved 2020-08-29.