Creative Technology

Creative Technology Ltd.
	Creative Labs office in Milpitas, California
Company type	Public
Traded as	SGX: C76
Industry	Consumer electronics
Founded	1 July 1981
Founder	Sim Wong Hoo; Ng Kai Wa;
Headquarters	31 International Business Park Rd, Lobby C, #03-01, Creative Resource, Singapore 609921
Area served	Worldwide
Key people	Song Siow Hui (Interim CEO); Ng Keh Long (CFO);
Products	Multimedia, IT, Consumer electronics
Revenue	US$61.3 million (2022)
Net income	US$-11 million (2022)
Number of employees	800 (2012)
Subsidiaries	ZiiLABS, 3Dlabs and Sensaura (merged); E-mu Systems and Ensoniq (merged); Cambridge SoundWorks;
Website	www.creative.com

Creative Technology Ltd., or Creative Labs Pte Ltd.,^[3] is a Singaporean multinational electronics company mainly dealing with audio technologies and products such as speakers, headphones, sound cards and other digital media. Founded by Sim Wong Hoo, Creative was highly influential in the advancement of PC audio in the 1990s following the introduction of its Sound Blaster card and technologies;^[4]^[5] the company continues to develop Sound Blaster products including embedding it with partnered mainboard manufacturers and laptops.^[6]

The company also has overseas offices in Shanghai, Tokyo, Dublin and the Silicon Valley. Creative Technology has been listed on the Singapore Exchange (SGX) since 1994.^[7]

^ ^a ^b "CREATIVE Fiscal Year 2022 Annual Report" (PDF).
^ "Creative Technology Ltd". Hoover's. Retrieved 11 November 2010.
^ "About Creative - Creative Companies - Creative Store (Singapore)".
^ Chalk, Andy; published, Jacob Ridley (5 January 2023). "Sim Wong Hoo, founder of Sound Blaster maker Creative Labs, has died". PC Gamer. Retrieved 18 September 2024.
^ https://www.theregister.com/2023/01/09/asia_tech_news_roundup/
^ (C) Creative Labs 1999-2015. "Creative OEM Partners". Archived from the original on 2 April 2015. Retrieved 17 April 2015.{{cite web}}: CS1 maint: numeric names: authors list (link)
^ "About Creative - Corporate Profile - Creative Store (Singapore)".

[CREATIVE_Fiscal_Year_2022_Annual_Report-1] "CREATIVE Fiscal Year 2022 Annual Report" (PDF).

[2] "Creative Technology Ltd". Hoover's. Retrieved 11 November 2010.

[3] "About Creative - Creative Companies - Creative Store (Singapore)".

[4] Chalk, Andy; published, Jacob Ridley (5 January 2023). "Sim Wong Hoo, founder of Sound Blaster maker Creative Labs, has died". PC Gamer. Retrieved 18 September 2024.

[5] ttps://www.theregister.com/2023/01/09/asia_tech_news_roundup/

[6] (C) Creative Labs 1999-2015. "Creative OEM Partners". Archived from the original on 2 April 2015. Retrieved 17 April 2015.{{cite web}}: CS1 maint: numeric names: authors list (link)

[7] "About Creative - Corporate Profile - Creative Store (Singapore)".

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