Creativity

graphic of a lightbulb
A picture of an incandescent light bulb is symbolically associated with the formation of an idea, an example of creativity.

Creativity is the ability to form novel and valuable ideas or works using your imagination. Products of creativity may be intangible (e.g., an idea, a scientific theory, a literary work, a musical composition, or a joke) or a physical object (e.g., an invention, a dish or meal, an item of jewelry, a costume, or a painting). Creativity may also describe the ability to find new solutions to problems, or new methods of performing a task or reaching a goal. Creativity, therefore, enables people to solve problems in new or innovative ways.

Most ancient cultures, including Ancient Greece, Ancient China, and Ancient India, lacked the concept of creativity, seeing art as a form of discovery, rather than a form of creation. In the Judeo-Christian-Islamic tradition, creativity was seen as the sole province of God, and human creativity was considered an expression of God's work; the modern conception of creativity came about during the Renaissance, influenced by humanist ideas.

Scholarly interest in creativity is found in a number of disciplines, primarily psychology, business studies, and cognitive science; however, it is also present in education, the humanities (including philosophy and the arts), theology, and the social sciences (such as sociology, linguistics, and economics), as well as engineering, technology, and mathematics. Subjects of study include the relationships between creativity and general intelligence, personality, neural processes, and mental health; the potential for fostering creativity through education, training, and organizational practices; the factors that determine how creativity is evaluated and perceived; and the fostering of creativity for national economic benefit.[1][2] According to Harvard Business School, creativity benefits business by encouraging innovation, boosting productivity, enabling adaptability, and fostering growth.[3]

  1. ^
    • "How Generative AI Can Augment Human Creativity". Harvard Business Review. 2023-06-16. ISSN 0017-8012. Retrieved 2023-06-20.
    • Anderson, Neil; Potočnik, Kristina; Zhou, Jing (July 2014). "Innovation and Creativity in Organizations: A State-of-the-Science Review, Prospective Commentary, and Guiding Framework". Journal of Management. 40 (5): 1297–1333. doi:10.1177/0149206314527128. hdl:10454/16825. ISSN 0149-2063. S2CID 44041503.
  2. ^ Zhou, Jing; Wang, Xiaoye May; Bavato, Davide; Tasselli, Stefano; Wu, Junfeng (July 2019). "Understanding the Receiving Side of Creativity: A Multidisciplinary Review and Implications for Management Research". Journal of Management. 45 (6): 2570–2595. doi:10.1177/0149206319827088. ISSN 0149-2063. S2CID 150033432.
  3. ^ "The Importance of Creativity in Business | HBS Online". 25 January 2022.

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