Dan MacKenzie | |
|---|---|
| Born | Guelph, Ontario, Canada |
| Education | BComm, B.Ed., MBM |
| Alma mater | McMaster University Brock University George Brown College Ohio University |
| Occupation(s) | Sports marketing and sport management |
| Employer | Canadian Hockey League |
| Known for | Vice-president and managing director of NBA Canada (2014–2019) |
Dan MacKenzie is a Canadian sports administrator and marketing executive. He has served as president of the Canadian Hockey League since September 2019. He served as the vice-president and managing director of National Basketball Association (NBA) Canada from 2014 to 2019, and previously worked for The Sports Network. During his tenure with NBA Canada, he implemented marketing strategies targeted to younger demographics to grow the game in Canada, and he increased the NBA presence using television, advertising, social media and community involvement. He oversaw events which included managing the development NBA Global Games in Europe, 3x3 basketball tournaments in Canada, the NBA Canada Series, and the 2016 NBA All-Star Game.