Deal-of-the-day

Deal-of-the-day (also called daily deal or flash sales or one deal a day) is an ecommerce business model in which a website offers a single product for sale for a period of 24 to 36 hours. Potential customers register as members of the deal-a-day websites and receive online offers and invitations by email or social networks.

As of 2011^[update], deal-of-the-day sites have continued to grow in popularity, although new concerns have arisen over the longevity of the concept and the financial viability of one-day deals for small businesses.^[1]

^ Dholakia, Utpal M. (June 13, 2011). "How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions". Social Science Research Network, Working Paper Series. SSRN 1863466. {{cite web}}: Missing or empty |url= (help)

[Dholakia-1] Dholakia, Utpal M. (June 13, 2011). "How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions". Social Science Research Network, Working Paper Series. SSRN 1863466. {{cite web}}: Missing or empty |url= (help)

[1]