Dining Room (advertisement)

Dining Room
Scott Blakeman (left) and John Sloman (right) playing Mitch and Steve in the commercial, respectively.
AgencyDeutsch Inc.
ClientIKEA
LanguageEnglish
Running time30 seconds
Release date(s)March 30, 1994
Directed byPatrick O'Neill
Starring
  • John Sloman
    Scott Blakeman
CountryUnited States

Dining Room (also known as Dining Room Table) was a television commercial made by the Deutsch Inc. advertising agency for IKEA in 1994. It is considered the first television advertisement broadcast in the United States that openly presented a gay couple.[1][2]

  1. ^ Amy Gluckman, Betsy Reed (2012). Homo Economics: Capitalism, Community, and Lesbian and Gay Life. Routledge. p. 17. ISBN 9781136045103. Retrieved August 24, 2022.
  2. ^ Gallagher, John (May 3, 1994). "Ikea's gay gamble". The Advocate. pp. 24–27. Retrieved August 24, 2022.

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