DreamWorks Classics is an American entertainment company owned by DreamWorks Animation, a subsidiary of Universal Pictures, a division of NBCUniversal, which in turn is a subsidiary of Comcast. Founded as Classic Media in 2000 by Eric Ellenbogen and John Engelman,[5] The studio's library consists of acquired intellectual property catalogs and character brands, as well as the licensing rights for various third-party properties. In 2012, Boomerang Media sold Classic Media to DreamWorks Animation, who rebranded the company as DreamWorks Classics (the legal name is still Classic Media, LLC).[6][7] DreamWorks Animation became a subsidiary of NBCUniversal in 2016.[8]