Earned media (or free media) is content relating to a person or organization, which is published by a third party without any form of payment to the publisher.[1][2] It includes articles by media outlets, interviews with the person or representatives of the organization, or bylined editorials in trade press and other publications. The phrase "earned media" serves as a contrast to the concept of "paid media" or, simply advertising. It may also include social media sharing, unpaid mentions by podcast hosts and guests, or word-of-mouth marketing.[3][4]
Earned media excludes advertising (paid media) and company branding (owned media).[1]
- ^ a b Bradford, Jeff. "Council Post: Choosing The Right Media For Your Message". Forbes. Retrieved 2023-08-24.
- ^ Dietrich, Gini (2014). Spin Sucks: Communication and Reputation Management in the Digital Age. Pearson Education. pp. 38–42. ISBN 978-0-7897-4886-7.
- ^ Knight, Hanne; Vorster, Lizette (2023-03-03). Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns. Kogan Page Publishers. p. 7. ISBN 978-1-3986-0888-7.
- ^ Stanton, Terry (2023-05-23). "What Is Earned Media? How PR Helps". Forbes Books. Retrieved 2023-08-24.