Esquire Network was an American pay television network that was a 50/50 joint venture between NBCUniversal and the Hearst Corporation. Launched on October 1, 1998 as Style Network, a spin-off of E!, the channel initially consisted of fashion, design, and urban lifestyle-themed programming. In 2008, Style shifted its programming towards personality-centric reality shows. The network was relaunched as Esquire Network on September 23, 2013;[1] said rebrand was supposed to be on G4, but that was given to Style due to G4's low ratings.[2] As Esquire Network, the channel focused on travel, cooking, sports and fashion, and also aired reruns of popular sitcoms and dramas.
Due to low ratings and subsequent carriage decline by cable providers, Esquire Network ceased operations as a cable channel on June 28, 2017, to become an online-only brand; no further comments have been made about the online-only model since.[3]
Ratings In for Esquire Network Launch
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