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Euphemism

A yellow sign with a pointed bottom. At the top is the number 5 in an oval with a blue background. Below it are the words "family planning", "feminine hygiene", "feminine protection" and "sanitary protection"
Sign in a Rite Aid drugstore using common euphemisms for (from top):

A euphemism (/ˈjuːfəmɪzəm/ YOO-fə-miz-əm) is an innocuous word or expression used in place of one that is deemed offensive or suggests something unpleasant.[1] Some euphemisms are intended to amuse, while others use bland, inoffensive terms for concepts that the user wishes to downplay. Euphemisms may be used to mask profanity or refer to topics some consider taboo such as mental or physical disability, sexual intercourse, bodily excretions, pain, violence, illness, or death in a polite way.[2]

  1. ^ "Euphemism". Webster's Online Dictionary. Archived from the original on 4 September 2012. Retrieved 16 March 2014.
  2. ^ "euphemism (n.)". Etymonline.com. Archived from the original on 7 January 2014. Retrieved 7 January 2014.

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