Event television (sometimes used in verb form as the buzzword "eventize") is a television network marketing concept which arose in the early 2010s and is characterized by a shift in priorities towards enticing audiences to watch programming immediately as it is broadcast.[1] This is largely in response to the tendency of modern audiences to time shift programming (DVR) or view using on-demand streaming services, which has produced a steady decline in live viewership ratings.
- ^ Villarreal, Yvonne (2014-05-12). "Upfronts 2014: Fox makes 'eventizing' a thing, the world (or a showrunner) reacts". Los Angeles Times. Retrieved 2014-06-13.