A festival marketplace is a European-style shopping market in the United States. It is an effort to revitalize downtown areas in major US cities begun in the late 20th century.
Festival marketplaces were a leading downtown revitalization strategy in American cities during the 1970s and 1980s. The guiding principles are a mix of local tenants instead of regional or national chain stores, design of shop stalls and common areas to energize the space, and uncomplicated architectural ornament in order to highlight the goods.[1]
- ^ Maitland, Barry (1990). The New Architecture of the Retail Mall. New York: Van Nostrand Reinhold. pp. 25–26. ISBN 1854548158.