Fujimorist propaganda encompasses the political and media strategies employed to shape public opinion in Peru during and after the presidency of Alberto Fujimori. This propaganda apparatus, orchestrated primarily by Fujimori’s intelligence advisor Vladimiro Montesinos, sought to control Peru's media landscape, suppress opposition, and cultivate a favorable public image of Fujimori’s regime. Rooted in the military plan known as Plan Verde, which outlined the establishment of an authoritarian and neoliberal state, these efforts intensified after Fujimori’s 1992 "self-coup" that dissolved Peru’s Congress and judiciary, consolidating power in the executive branch.
Montesinos leveraged media influence to craft a narrative of stability and security amidst Peru’s internal conflicts, particularly against the Maoist Shining Path insurgency. State resources were directed toward promoting Fujimori’s policies while attacking political adversaries through smear campaigns, often labeling them as terrorists in a tactic known as terruqueo. Media outlets that complied received financial incentives, while those critical faced censorship or were targeted by state-controlled tabloids.
Following Fujimori’s fall from power in 2000, elements of this propaganda strategy persisted within Peruvian politics, notably through his daughter Keiko Fujimori's campaigns, where similar tactics were utilized to promote Fujimorist ideals.