Fulla (doll)

Fulla
A 2006 Winter Collection Fulla doll
TypeDoll
CompanyNewBoy
CountrySyria
Availability2003–present
Slogan"Arab Girl's Dream Doll"

Fulla (Arabic: فُلَّة) is the name of an 11.5 in (290 mm) Barbie-like fashion doll marketed to children of Islamic and Middle-Eastern countries as an alternative to Barbie. The product's concept evolved around 1999, and it became available for sale in late 2003.[1] Fulla was created by a Syrian manufacturer called NewBoy FZCO. In 2015 the company moved to the United Arab Emirates and is now located in Dubai. Fulla was also sold in China (where it attracts children of the Hui minority), in Brazil, North Africa, Egypt, and Indonesia, while a few were sold in the United States. Although there had been many other dolls in the past that were created with a hijab, such as Razanne and Moroccan Barbie, Fulla surpassed them in popularity due to launching alongside a marketing campaign aired on the popular Arabic television channel Spacetoon.[2] Fulla was a role-model to some Muslim people, displaying how many Muslim parents would prefer their daughters to dress and behave.[3]

  1. ^ Khaleej Times Online.com. ""Pulla" - the Arab world's Barbie". Archived from the original on November 8, 2006. Retrieved July 21, 2006.
  2. ^ Vanessa. "All Dolled Up...Well, Not Really". Feministing. Archived from the original on 2014-05-21. Retrieved July 16, 2006.
  3. ^ Arts & Entertainment.com. "Fulla—the Hijab-Wearing Barbie w/Muslim Values Thrives among Young Girls in the Middle East". Archived from the original on April 30, 2006. Retrieved July 24, 2006.

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