Geo Prizm

Geo/Chevrolet Prizm
Overview
ManufacturerNew United Motor Manufacturing, Inc.
Also called
  • Geo Prizm (1990–1997)
  • Chevrolet Prizm (1998–2002)
Production1988–2001
Model years1989–2002
AssemblyFremont, California (NUMMI)
Body and chassis
Class
LayoutTransverse front-engine, front-wheel drive
PlatformToyota E90, E100, E110 platforms (known within GM as the S platform)
Chronology
PredecessorChevrolet Nova
Successor

The Geo Prizm and Chevrolet Prizm were compact cars that were rebadged versions of the Toyota Sprinter, a vehicle that the Japanese automaker Toyota never directly sold in the North American market. The Sprinter itself was derived from the Toyota Corolla. The Prizm was marketed under the Geo nameplate until it was discontinued after the 1997 model year. After that, the vehicle was marketed under the Chevrolet nameplate. General Motors (GM) referred to this and other Toyota Corolla derived vehicles as the GM S platform. The cars were produced from 1988 to 2001 (the last ones being sold for model year 2002) alongside the Corolla at NUMMI, an assembly plant operated as a joint venture of GM and Toyota. The Prizm was sold exclusively in the United States and succeeded the 1985–1988 Chevrolet Nova, which was also derived from the Sprinter and produced at NUMMI.


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