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Geotargeting

Wikimedia banner as example of geotargeting for its donation drive, here specifically targeting Netherlands.

In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria.[1] A common usage of geotargeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.[2]

  1. ^ Freedman, Michael; Vutukuru, Mythili; Feamster, Nick; Balakrishnan, Hari (2005). Geographic Locality of IP Prefixes. Internet Measurement Conference (IMC).
  2. ^ Clifford, Stephanie (March 15, 2009). "Many See Privacy on Web as Big Issue, Survey Says". The New York Times. Retrieved February 12, 2014.

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