Goldfarb is German for golden color and is the surname of:
- Alex Goldfarb (politician), former Israeli politician
- Alexander Goldfarb (biologist), microbiologist, activist and author
- Alexander Goldfarb, an alias of NKVD agent J. Peters
- Alvin Goldfarb, president of Western Illinois University
- Aron Goldfarb, founder of G-III Apparel Group
- Charles Goldfarb, co-inventor of the Generalized Markup Language, a system for annotating text
- Donald Goldfarb (born 1941), American mathematician
- Ed Goldfarb, American composer known for Apocalypse Now Redux and the international version of the Pokémon television series
- Howard Goldfarb, Canadian poker player
- Lawrence R. Goldfarb, CEO and founding partner of LRG Capital Group
- Mauricio Goldfarb (1947–2021), Argentine journalist better known as Mauro Viale
- Michael Goldfarb (author and journalist), an American foreign correspondent, author and broadcaster
- Michael Goldfarb (political writer), American conservative writer for The Weekly Standard
- Robert Goldfarb, President and CEO of Ruane, Cunniff, and Goldfarb
- Veniamin Iosifovich Goldfarb, Soviet scientist, Doctor of Technical Science, professor.
- Warren Goldfarb, philosopher and mathematician with a specialization in logic