&sq=albert einstein&lang=en&file=File:Gorillacadbury.jpg) A promotional image from the Gorilla campaign. | |
| Agency | Fallon London |
|---|---|
| Client | Cadbury Schweppes |
| Language | English |
| Running time | 90 seconds |
| Product |
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| Release date(s) | 31 August 2007 (television) |
| Directed by | Juan Cabral |
| Music by | Phil Collins ("In the Air Tonight") |
| Starring |
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| Production company | Blink Productions, London |
| Produced by | Matthew Fone Nicky Barnes (agency producer) |
| Country | United Kingdom |
| Budget | £6.2 million (campaign) |
| Followed by | Airport Trucks |
| Official website | http://www.aglassandahalffullproductions.com/ |
Gorilla is a British advertising campaign launched by the advertising agency Fallon London on behalf of Cadbury Schweppes in 2007, to promote Cadbury Dairy Milk brand chocolate. The centrepiece of the campaign was a 90-second television and cinema advertisement, supported by related media purchases in billboards, magazines and newspapers, as well as sponsored events and an organised internet presence (contracted out to Hyper).[1] The total cost of the campaign is estimated at £6.2 million. The central television advertisement was created and directed by Juan Cabral and starred the actor Garon Michael.
The advertisement, which first appeared on British television on 31 August 2007, has since appeared in Canada, Australia, South Africa and New Zealand, among other countries, to popular acclaim. A version uploaded to the video sharing website YouTube received 500,000 page views in the first week after the launch.[2] The polling company YouGov reported that public perception of the brand had noticeably improved in the period following the launch, reversing the decline experienced in the first half of 2007.
- ^ Cadbury risks Phil Collins revival with gorilla drummer, Brand Republic, 30 August 2007. Retrieved 6 November 2007.
- ^ Cadbury's drumming gorilla spawns Facebook group, Brand Republic, 11 September 2007. Retrieved 6 November 2007.