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Indiegogo

For the Indianapolitan public transit service, see IndyGo. For the Philadelphia bicycle-sharing service, see Indego.

Indiegogo
Screenshot
Type of site
Crowdfunding
Available inEnglish, German, French, Spanish
Headquarters
San Francisco, California, U.S.
OwnerIndiegogo, Inc.
Created by
  • Slava Rubin
  • Danae Ringelmann
  • Eric Schell
URLwww.indiegogo.com/about/our-story
LaunchedJanuary 2008 (2008-01)
Current statusActive

Indiegogo /ˌɪndiˈɡoʊɡoʊ/ is an American crowdfunding website founded in 2008 by Danae Ringelmann,[1] Slava Rubin, and Eric Schell. Its headquarters are in San Francisco, California. The site is one of the first sites to offer crowd funding. Indiegogo allows people to solicit funds for an idea, charity, or start-up business. Indiegogo charges a 5% fee on contributions. This charge is in addition to Stripe credit card processing charges of 2,9% + $0.30 per transaction.[2] Fifteen million people visit the site each month.

The site runs on a rewards-based system, meaning donors, investors, or customers who are willing to help to fund a project or product can donate and receive a gift, rather than an equity stake in the company.[3] Following changes in Security and Exchange Commission rules earlier in 2016, Indiegogo has partnered with MicroVentures to offer equity-based campaigns beginning in November 2016, allowing unaccredited investors to participate with equity stakes.[4]

In 2014, Indiegogo launched Indiegogo Life, a service that people can use to raise money for emergencies, medical expenses, celebrations, or other life events. Indiegogo Life did not charge a platform fee. In 2015 Indiegogo Life was renamed to Generosity.com.[5] Generosity.com was later acquired by YouCaring in January 2018, who were subsequently acquired by GoFundMe.[6]

Donors use solely credit cards to donate, and processing is conducted by Stripe.[7] Stripe's processing fees of 3% plus 30 cents of every donation still apply.[8]

  1. ^ "Triangulation 187 Indiegogo Founder Danae Ringelmann". TWiT.tv. Retrieved 10 October 2019.
  2. ^ "Indiegogo Pricing and Fees". Indiegogo. Retrieved 10 October 2019.
  3. ^ Lora Kolodny. "Early Crowdfunding Player Indiegogo Brings On Famous New Investors". WSJ.
  4. ^ Cowley, Stacy (15 November 2016). "Ever Wanted to Back a Start-Up? Indiegogo Opens the Door to Small Investors". New York Times. Retrieved 15 November 2016.
  5. ^ Stacy Cowley (21 October 2015). "ndiegogo Creates Generosity.com for Personal Fund-Raising Campaigns".
  6. ^ Harris, Ainsley (4 April 2018). "GoFundMe keeps gobbling up competitors, says it's "very good for the market"". Fast Company.
  7. ^ "Terms of Use | Generosity". www.generosity.com. Retrieved 14 March 2017.
  8. ^ "Indiegogo Life Helps You Fund Good Deeds". TechCrunch. 15 December 2014. Retrieved 10 October 2019.

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