The infinite canvas is the feeling of available space for a webcomic on the World Wide Web relative to paper. The term was introduced by Scott McCloud in his 2000 book Reinventing Comics, which supposes a web page can grow as large as needed. This infinite canvas gives infinite storytelling features and creators more freedom in how they present their artwork.
Journalists responded doubtfully, because five years after the publishing of Reinventing Comics, the concept had not gotten successful. Webcomics were primarily presented in the form of comic strips, which fit easily on a screen. Many artists experiment with the infinite canvas, however, and comics growing beyond what is possible in print has gained some popularity over the years.