Right or mandate of personal privacy concerning the internet
Internet privacy involves the right or mandate of personal privacy concerning the storage, re-purposing, provision to third parties, and display of information pertaining to oneself via the Internet.[1][2] Internet privacy is a subset of data privacy. Privacy concerns have been articulated from the beginnings of large-scale computer sharing[3] and especially relate to mass surveillance.[4]
Privacy can entail either personally identifiable information (PII) or non-PII information such as a site visitor's behavior on a website. PII refers to any information that can be used to identify an individual. For example, age and physical address alone could identify who an individual is without explicitly disclosing their name, as these two parameters are unique enough to identify a specific person typically. Other forms of PII may include GPStracking data used by apps,[5] as the daily commute and routine information can be enough to identify an individual.[6]
It has been suggested that the "appeal of online services is to broadcast personal information on purpose."[7] On the other hand, in security expert Bruce Schneier's essay entitled, "The Value of Privacy", he says, "Privacy protects us from abuses by those in power, even if we're doing nothing wrong at the time of surveillance."[8][9]