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Jungle tourism is a subcategory of adventure travel defined by active multifaceted physical means of travel in the jungle regions of the earth. Although similar in many respects to adventure travel, jungle tourism pertains specifically to the context of region, culture and activity. According to the Glossary of Tourism Terms, jungle tours have become a major component of green tourism in tropical destinations and are a relatively recent phenomenon of Western international tourism.
Of the regions that take part in tourism-driven sustainable development practices and eco tourism, Mexican, Central and South American practices are the most pervasive in the industry; notably Mayan jungle excursions. Other regions include jungle territories in Africa, Australia, and the South Pacific.