Leo Burnett

Leo Burnett
Born	(1891-10-21)October 21, 1891 St. Johns, Michigan U.S.
Died	June 7, 1971(1971-06-07) (aged 79) Hawthorn Woods, Illinois U.S.
Burial place	Rosehill Cemetery
Nationality	American
Alma mater	University of Michigan (B.S., 1914)
Occupation	Advertising executive
Known for	Founder of Leo Burnett Worldwide
Spouse	Naomi Geddes ​ ​ (m. 1918)​
Children	Peter Burnett Joseph Burnett Phoebe Snetsinger

Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola.^[1] In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.^[2]