This article is about the Japanese fashion style. For other uses, see Lolita (disambiguation).
Lolita fashion (ロリータ・ファッション, rorīta fasshon) is a subculture from Japan that is highly influenced by Victorian clothing and styles from the Rococo period.[1][2][3][4][5][6] A very distinctive property of Lolita fashion is the aesthetic of cuteness.[7][8] This clothing subculture can be categorized into three main substyles: 'Gothic', 'Classic', and 'Sweet'.[3][9] Many other substyles such as 'Sailor', 'Country', 'Hime' (princess), 'Guro' (grotesque), 'Qi' and 'Wa' (based on traditional Chinese and Japanese dress), 'Punk', 'Shiro' (white), 'Kuro' (black), and 'Steampunk' Lolita also exist. This style evolved into a widely followed subculture in Japan and other countries in the 1990s and 2000s[10][11][12][13][14] although its popularity has waned in Japan as of the 2010s as alternative fashions fell in popularity.[15][16][17]