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 | |
| Type | Sequel channel Music channel (formerly) Entertainment |
|---|---|
| Country | United States |
| Broadcast area | United States |
| Programming | |
| Language(s) | English Spanish (via SAP audio track) |
| Picture format | 1080i HDTV (downscaled to letterboxed 480i for the SDTV feed) |
| Ownership | |
| Owner | Paramount Media Networks (Paramount Global) |
| Parent | MTV Entertainment Group |
| Sister channels | |
| History | |
| Launched | August 1, 1996 |
| Replaced | The Box (1985–2001) |
| Former names | M2 (1996–1999) |
| Links | |
| Website | mtv |
| Availability | |
| Streaming media | |
| Affiliated Streaming Service | Paramount+ |
| Internet Protocol television | fuboTV, Philo, Sling TV, YouTube TV, Vidgo, Hulu with Live TV, DirecTV Stream |
| Part of a series on |
| MTV |
|---|
 |
| Programs on MTV |
| MTV personalities |
| Censorship on MTV |
| MTV Generation |
| MTV News |
MTV2 (formerly M2) is an American pay television channel owned by the Paramount Media Networks division of Paramount Global, through PMN’s MTV Entertainment Group Subdivision.
The channel launched initially as an all-music video service, once the original MTV had started to shift its programming.[1] As with its parent network, MTV2's focus on music programming would gradually be downplayed during the 2000s.[2] By 2011, MTV2 would primarily target young adult men with original and acquired lifestyle and reality programming, reruns of male-targeting shows from MTV, acquired sitcoms and movies, and a daily block of hip hop and rock genre videos in the early mornings.
Due to Viacom's 2017 restructuring plan, MTV2's original programs were eventually moved over to the flagship MTV network, while the former network would drop its music video blocks in November of that year.[3]
As of November 2023[update], MTV2 is available to approximately 50,000,000 pay television households in the United States-down from its 2013 peak of 82,000,000 households.[4]
In recent years, MTV2 has lost carriage with the growth of streaming alternatives including its parent company's Paramount+, and has generally been depreciated by Paramount in current retransmission consent negotiations with cable and streaming providers.
- ^ Malik, Om (14 November 2015). "I Don't Want My MTV". Retrieved February 27, 2016.
- ^ Warren, Christina (August 2011). "MTV's 30th Anniversary: Has YouTube Killed the Video Star?". Mashable. Retrieved February 27, 2016.
- ^ Lieberman, David (February 9, 2017). "Viacom CEO Supports Paramount And Non-Core Networks – But For How Long?". Deadline Hollywood. Retrieved September 18, 2017.
- ^ "U.S. cable network households (universe), 1990 – 2023". wrestlenomics.com. May 14, 2024. Retrieved July 28, 2019.