McLuhan coined the expression "the medium is the message"[13] in the first chapter in his Understanding Media: The Extensions of Man[14] and the term global village. He predicted the World Wide Web almost 30 years before it was invented.[15] He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s.[16] In the years following his death, he continued to be a controversial figure in academic circles.[17] However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspectives.[18][19][20]
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^Boxer, Sarah (April 3, 2003). "McLuhan's Messages, Echoing on Iraq". Critic's Notebook. The New York Times. p. 1. Archived from the original on January 31, 2023. Retrieved March 10, 2011.