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Mass market

For the form of book binding, see Paperback § Mass-market.

The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment.[1][2] Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web.[3]

  1. ^ "Macau's Casinos Have Been Relying On VIPs, But The Mass Market Is Crucial To Future Growth". Forbes (magazine). 2018. Retrieved 30 March 2018.
  2. ^ “Niche Market.” Business: The ultimate resource. (2002). Cambridge, Massachusetts: Perseus Publications:1294.
  3. ^ "shotgun marketing |". Undifferentiated audience

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